Ball gown

A formal ball gown is a big investment for women who want to make an impression at a special occasion. Ball gowns can range from tea length (mid-calf to ankle-length) to full-length (to the floor).

Select the right colours.  Black is still a classic and very popular for ball gowns and evening wear, but colours are getting more intense and stronger at the moment. Autumn colours, such as warm oranges or all shades of brown, are popular. There is a particular trend towards “berry colours” like blackberry, purple and lilac, but also strong blues like aqua and turquoise

A summer dress, no matter how beautiful, is never worn to a ball! It’s suitable for a garden party, for an elegant dinner “al fresco” or for a concert.

When trying out ball gowns, think of the music, the company, and the impression you want to create. Be the princess at the top of the staircase, flash your best papparazzi smile, hear the clicks and shutters of the page-six photographers as you walk down the red carpet to the front of the ballroom. Your ball gown should bring out the best in your personality and your sense of style while showing you off to your best potential - after all, a ball doesn't come along every weekend! (Or at least not for most of us!)

No matter what the specifics, the perfect ball gowns will always make the wearer feel comfortable, sexy, classy, and gorgeous, and in general it's important that these qualities are what draw you to the garment you decide on. Some say fashion requires sacrificing comfort, but if a ball gown is a good fit for your form, taste and personality it will also make something in your heart flutter with anticipation, and once that happens, you'll know you've been hooked by the perfect gown.

"Elegance is not to strike one’s eye, but to linger in the memory" GIORGIO ARMANI, Designer